Micah Roberts, Erin Stack and Michelle Burke showcase their brands: Erie & Anchor, Coastal Cleveland and Lyman Life. (Laura Johnston, RocktheLake)

Michelle Burke, Micah Roberts and Erin Stack are each other’s biggest fans.

You think they’d steer clear, since they all own Lake Erie lifestyle brands: Coastal Cleveland, Erie & Anchor and Lyman Life. But the women have decided to collaborate, instead of compete.

Read the full story on cleveland.com.