CLEVELAND, Ohio – The Rock & Roll Hall of Fame will kick off a week of festivities tied to the 2018 Induction Ceremony with what could be a record-setting event along Lake Erie.
The museum’s “Celebration Day,” presented by PNC, takes place from 10 a.m. to 11 p.m. Saturday, April 7 at the Rock Hall’s front plaza. The event will feature free admission to the museum, as well as food trucks, film screenings, the opening of the new Hall of Fame Experience exhibit and a fireworks show.
The “Celebration Day” is just the first of several events in the week leading up to the 2018 Induction Ceremony on April 14 at Public Hall. Dire Straits, Bon Jovi, The Cars, The Moody Blues, Nina Simone and Sister Rosetta Tharpe will also be honored at the ceremony.
This is the second time the Rock Hall has hosted a “Celebration Day.” The event also took place in 2015, when the Induction Ceremony last came to Cleveland. It set an attendance record for the museum with more 13,000 visitors.
The “Celebration Day” may be the ultimate highlight of the museum’s new outdoor facilities, which opened last year as part of the Rock Hall’s “Museum 2.0” project. The renovation plan included an outdoor beer garden, food trucks, motorcycle parking and concert stage.
“The lakefront is such a huge asset for us,” says Todd Mesek, vice president of marketing and development for the Rock Hall. “There’s research that show when people know you’re on a lake or you have an asset like a lakefront, they associate that with leisure and relaxtion, withg being economically friendly.”
The Rock Hall’s upgrades have coincided with Downtown Cleveland’s lakefront project, which included the opening of Nuevo Modern Mexican and Tequila Bar next to Voinovich Park in 2016.
The restaurant is part of a 28-acre project that also involves more than 1,000 new apartments, a hotel and shopping center Near the Rock Hall. Harbor Verandas, a 16-unit apartment complex with retail space, broke ground last August and should be completely this summer.
There are also plans for a $6 million North Coast Harbor pedestrian bridge that’s been in the works for nearly a decade.
“The plans we’ve seen from the city for the long-term development of the lakefront are exciting,” says Mesek. “When you see that development going on behind us, it’s really important it creates critical mass and gets people used to coming down here.”